Goal tracking has easy steps using Google Analytics. With a link to your website, this tool will monitor everything from visitors’ online sources to their post-visit traffic habits. Setting up the essentials is simple, and the data is informative.

One of the tracking devices that many small businesses need to know how to use is Google Analytics. Does that sound new to you? Do not fret! This beginner’s guide to tracking Google Analytics reports can help you.

Google Analytics Goals Defined

Goal tracking using Google Analytics monitors user behavior patterns that lead to particular conversions or occurrences. Simply watching conversions and conversion rates on purchases is one option. However, you can consider more complex tracking to determine what drives clients to the conversion point.

Let us run through how you can get everything done using Google Analytics.

STEP 1: Install GA4

Make an account in Google Analytics. You can create a new Gmail account specifically for your company or use your primary Google account, which you now use for other Google services, to complete this initial step. 

Remember that the email address you use should correspond to the Google account you intend to maintain, and only you should be able to access it.

Step 2: Create your Google Analytics 4 Property

Once you’re in the admin section, click create, then select property.

Next, enter the property name, such as, 360 Web Designs Website.

Then, set the timezone and currency.

After that, input your industry category and size of business.

Finally, select the options that apply to your intended uses of the analytics platform, such as Generate Leads, Raise Brand Awareness, Examine User Behavior, etc.

STEP 3: Insert Google Analytics Code to Website

To insert the GA4 code into your website to kick start your performance measuring, you may need the help of a programmer. When utilizing a content management system (CMS) such as Shopify, Wix, or WordPress, you will typically find a dedicated area or plugin where you may add tracking codes. Check your CMS settings for any settings about “tracking,” “analytics,” or “header/footer scripts.”

It’s a good idea to ensure platform operates properly after inserting the tracking code. Test your website for real-time monitoring; go to the Real-Time reports section after visiting your website.

STEP 3: Set-Up Goals

Setting up goals, recording events, and blocking particular IP addresses from tracking are just a few customization possibilities that Google Analytics provides. Examine the Google Analytics account settings to customize the search to your requirements.

After setting up Google Analytics, use the dashboard’s reports to monitor your website’s functionality and visitor behavior. You may make wise decisions to enhance the functionality of your website by using this data, which can offer insightful information about how users interact with it.

STEP 4: Prepare Your Goal Funnels 

In certain situations, tracking certain activities or behaviors is sufficient. However, observing how and whether users navigate the funnels you have set up is essential in other cases.

For business purposes, goal funnels are highly beneficial. It includes a specific set of instructions needed to complete a task on the website. Goals and funnels are valuable tools for tracking micro-conversions for enterprises.

You can examine how many users reach the next stage of the conversion objective and where they could stop in between by setting up a funnel. 

STEP 5: Get and Track Your Users’ Demographics

After reviewing the traffic data, you can discover much more information about your visitors in the demographics section of Google Analytics. The demographic part is seen on the left. When you click it, three drop-down menus with the names Overview, Gender, and Age will appear. You can determine whether or not you are targeting the appropriate audience by deciding this. Additionally, you may ascertain your users’ location, interests, and online behavior. Gaining insight into your visitors is crucial to increasing the traffic and reach of your website.

Wrap it up!

Although Google Analytics is a treasure trove of data, you can only profit from it once you make the most of it. Small firms frequently ignore goals because they don’t know how to utilize them or don’t see their value, but 360 Web Design believes these plans are among the most crucial components of the analytics platform. Spend time creating strategies and goal funnels if you have yet to do so, and then watch the data roll in.